How Gen Z is Rewriting the Rules of IT Buying
Meet Molly. She’s 25 years old and works as a systems administrator at a bank. Molly doesn’t have any buying authority yet, but she’s just been asked to join a
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Standout results from leading global technology brands that have used Â鶹ÉäÇø’s innovative data, martech and media services to drive measurable business growth.
White paper
Â鶹ÉäÇø’s third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures
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Customer Engagement Study
In its 12th year, Â鶹ÉäÇø’s annual Customer Engagement Study was conducted with the objective of understanding the various types of content consumed throughout the purchase process for major technology products
Based on Â鶹ÉäÇø’s 12th annual Customer Engagement Study, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 676
8 tips for engaging tech buyers in an AI-saturated world
Technology buyers are not short on information. They’re drowning in it. The volume of material available to IT decision-makers has never been higher. Yet paradoxically, finding content that is clear
CIO tech trends: then vs. now
Year over year, we see spending trends on emerging technology. In this year’s CIO Tech Poll: Tech Priorities study, 94% of IT decision-makers say they expect their overall technology budget
CIO Tech Poll: Tech Priorities Study
According to CIO’s 2025 CIO Tech Poll: Tech Priorities study, IT decision-makers (ITDMs) cited AI-enabled tech and cybersecurity as their most important technology projects this year. The survey also found
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
CIOs step into the AI spotlightÂ
CIOs continue on a business leader trajectory as they map out strategy, identify use cases, educate stakeholders, and serve as a change agent in the emerging era of AI.Â
Security priorities: a look ahead
According to CSO’s Security Priorities research, over half of organizations struggled to find the root cause of their security incidents over the past year. Our new research uncovers the top
Understanding the cloud computing purchase process
Gain insight into the cloud purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
Cybersecurity Awareness Month: A strategic moment for tech marketers
October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our
State of the CIO in North America
According to the global 2025 State of the CIO study, 90% of organizations in North America expect their overall IT budget to either increase or stay the same this year.