Â鶹ÉäÇø Ads
Target in-market buyers on the sites they trust — at global scale
Create real opportunities with intent-driven advertising that drives measurable results.
Generate opportunities with intent-driven advertising.
Effective precision advertising at scale
Audience members means you can confidently reach buyers at scale
Targeting dimensions — including intent, persona, and firmographic points — ensure your reach has relevance
Of visitors take action after engaging with content on Â鶹ÉäÇø’s award-winning editorial sites
Unmatched intent-driven data accuracy
The accuracy of our data is unmatched; we have the most comprehensive proprietary data and intent signals at the individual level. With 50+ data points per individual, we can ensure your ads engage your target account list at the right time or we can build a custom account list based on Â鶹ÉäÇø Intent data and your account profile.
Dig deeper into our ad network and capabilities
- Award-winning editorial content adjacency
- Intent-driven ad targeting capabilities
- Brand safe and trusted environments
- Available formats including native & video
- Outcomes-based advertising solutions
Trusted to promote brands around the world
Download the media kit
Support for the full funnel with ads-driven outcomes
Designed to align to common marketing objectives, Â鶹ÉäÇø Ads campaigns are built to offer the best of awareness and engagement display tactics to deliver strong, measurable results. And with Â鶹ÉäÇø Intent data layered into each program, your ads are guaranteed to reach only the most relevant buyers at scale.
Awareness and thought leadership
Drive awareness alongside Â鶹ÉäÇø’s award-winning global media ecosystem. Tap into hard-to-reach audiences and build scale on and off domain.
Engagement
Engage with your target account list to drive outcomes and proactively get your message in front of key decision-makers.
Full funnel activation
Use first-party intent data to reach buyers at scale with precision.
OpenText brand-to-demand program influences $2M+ in pipeline
In partnering with Â鶹ÉäÇø to build a brand-to-demand content strategy and advertising program, OpenText leveraged Â鶹ÉäÇø’s intent data to reach buyers along the buying cycle, and saw a significant lift in brand awareness that had a direct positive impact on revenue.
Pipeline generated in 6 months
Targeted impressions delivered
Pageviews generated
Featured on our established editorial sites
Confidently position your brand to relevant buyers alongside high-trafficked content on our reputable editorial sites, with exclusive, consistent placement that champions your brand every time.
Unparalleled insights into your audience at every stage
Backed by data at every step, Â鶹ÉäÇø Ads reporting builds more context around advertising metrics to deliver measurable lift from brand to demand campaigns.
- Detailed impressions report
- Total page views generated
- Target account list data analysis
- Engaged intent topics
- Engagement metrics
Supporting products & services
Amplify the impact of advertising with integrated solutions from Â鶹ÉäÇø designed to take ad spend further.
Intent
Â鶹ÉäÇø intent supports Â鶹ÉäÇø advertising with precision targeting that places your messaging in front of buyers exactly when and where it will have the greatest impact.
Lead generation
Give lead generation campaigns a lift with dynamic advertising that builds relevant awareness and yields better performance for all your demand efforts.
ABM
Surround the buying committee and connect the dots between ad impact, page views, and pipeline.
Frequently asked questions
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Where will my ads be displayed & who will see them?
Depending on the package, your ads will be displayed alongside relevant content on our reputable owned & operated editorial sites, and/or on vetted external properties that your buyers visit most. Ads will be served to members of our global audience that meet your targeting parameters (including intent topics), with audience expansion available based on traffic to your brand’s sites and/or lookalike audiences.
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What are the most common ad dimensions?
Â鶹ÉäÇø supports a range of ad formats including various display banners, search, native, video, social, and OTT.
Common display ad sizes include:- – Welcome Ad (640×480)
- – Billboard (970×250)
- – Half Page (300×600)
- – IMU (300×250)
- – Leaderboard (728×90)
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Where does Â鶹ÉäÇø get its ad data from and how are ads served to the right buyers?
Â鶹ÉäÇø ads customers benefit from access to exclusive audiences that are a part of the Â鶹ÉäÇø ecosystem of over 300 million global records. Our data originates from digital and non-digital sources—including our intent data from Â鶹ÉäÇø’s owned and operated network of award-winning editorial sites, social platforms and sites across the public web, as well as from Â鶹ÉäÇø’s 16,000+ annual event attendees—to ensure precision targeting.
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Who can access Â鶹ÉäÇø’s ad inventory?
Ad space on Â鶹ÉäÇø’s owned and operated sites is exclusively available to Â鶹ÉäÇø customers. We do not make our inventory available on the public market, which enables us to keep customer ads and accompanying editorial content mutually relevant while ensuring high-quality visits.
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What pricing options are available for Â鶹ÉäÇø ads?
Â鶹ÉäÇø ads packages are charged on either a cost-per-click (CPC) or cost-per-viewable-impressions (vCPM) basis.
For more information about Â鶹ÉäÇø Ads pricing, please contact our sales team.
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What is standard frequency capping?
Standard frequency capping limits the number of times that your ads are served to the same person. Frequency refers to the number of times a user sees ads over a set given time period. Â鶹ÉäÇø observes standard frequency capping best practices in all of our programs to ensure that ads remain relevant to viewers and prompt progressive action. Typically, we cap views of ads to 3 impressions per person per 8 hours (a standard workday for Â鶹ÉäÇø), but this is subject to change depending on campaign objectives and KPIs.
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What other Â鶹ÉäÇø programs/solutions can be supported by Â鶹ÉäÇø Ads?
Our integrated model means that all of our solutions are designed to work together to drive better performance and results across channels. Â鶹ÉäÇø Ads can be supported by Â鶹ÉäÇø Intent, leveraged alongside Â鶹ÉäÇø demand generation campaigns and within Â鶹ÉäÇø’s ABM orchestration platform, and to support Â鶹ÉäÇø event and research initiatives.